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Rental marketing
Price set from what comparable units actually leased for, photographs taken once the unit is ready, and showings run by the manager who will handle the tenancy.
Pricing first
The figure comes from what comparable units actually leased for nearby, not from what similar units are currently asking. Asking prices include every unit sitting empty because it is priced wrong, so averaging them repeats the mistake.
A month of vacancy usually costs more than any realistic difference in monthly rent. Holding out for a modest increase rarely recovers the rent lost while waiting, and the arithmetic is worth running before the listing goes live.
Where a rent estimate and an owner expectation differ, the gap is discussed before marketing rather than after three quiet weeks. The placement timeline depends on getting this right, and so does the turnover schedule.
Getting it seen
From local comparables that actually leased, with the reasoning shown to the owner.
Once the turnover is genuinely complete, because half-finished photographs cost more than they save.
Copy written to the unit rather than a template, on the portals tenants in the area actually use.
By the manager, because a showing is also the first direct read on an applicant.
What converts
A showing is where questions get answered and where the first direct read on an applicant happens. Neither survives a lockbox, and the second feeds straight into screening alongside the documents.
Listing copy written to the unit beats a template. What is actually good about the property, what the tenant should know before applying, and what the terms are, stated plainly rather than padded.
Enquiries that convert come from accurate listings. Overstating a unit produces viewings that go nowhere and wastes everyone time, including the weeks the unit stays empty. See available rentals and how placement runs.
Around marketing
It starts after the turnover and ends at screening.
The unit has to be ready before it is photographed.
Learn moreShowings, applications and the signed lease.
Learn moreWhat happens to the applications marketing produces.
Learn moreWhat the unit should rent for, before it is listed.
Learn moreMarketing, answered
The questions that decide how fast it lets.
Professional photos, a floor plan and a listing that described the unit accurately. Showings booked from day one.
They priced the listing against current comparables rather than my hopeful number, and it leased in nine days at the top of the range.
The listing went to every major site the same afternoon. I could see the enquiry count in the portal.
Showings were grouped into two evenings so the current tenant was not disturbed for weeks. Considerate and efficient.
Vacant unit
A rent figure from real comparables with the reasoning shown, photographs once it is ready, and showings run by the manager.
Priced from data · Photographed when ready · Manager at showings